From the villain’s dialogue, it can be inferred that this SPECTRE tribute band intend to play the world’s powers off against each other while exploiting the global conflict for their own nefarious ends – most likely seizing power over whatever’s left standing at the end. The Scottish character at the head of this evil table refers to his followers as his “flock” and this is important, since the subtitles reveal the enigmatic figure is named “The Shepherd.” Video subtitles aren’t always accurate sources of information, but the farming metaphor can also be seen in the group’s rings. The symbol emblazoned upon each finger is of a shepherd’s crook, further establishing the mystery man as the undisputed villain, rather than the likes of Rasputin, who features prominently in marketing material.

Despite being absent from the trailers, Matthew Goode does appear to be (just about) visible on the new The King’s Man poster. He’s sporting a dashing mustache and a military uniform, looking highly inconspicuous among the more prominent figures in the image. Pausing the new The King’s Man trailer at the right spot will reveal The Shepherd sporting a very similar piece of facial hair. Combining everything currently known about The Shepherd, it appears that Matthew Goode will be playing an unassuming officer of the British army who secretly moonlights as the head of a powerful criminal organization stoking the coals of World War I. This would explain the secrecy surrounding the character, and it might also be fun if “Tristan” spoke with Goode’s natural English accent, but Shepherd was actually Scottish.